The Arizona Department of Transportation wants to spread the word on dust storms and the danger they can pose. Instead of spending a lot of money on advertising and such, they're sticking to a much less expensive, more modern, and more fun way of getting the word out: haikus on Twitter.
Severe dust storms, known as haboobs, pose a large safety hazard, especially to drivers. The Arizona DOT has challenged people to write about these dangers in haiku form: that is, three line poems that don't necessarily rhyme, but rather stick to a strict structure of how many syllables are in each line (5/7/5). The authors of these works of art are then asked to post their work on Twitter with the hashtag #HabookHaiku.
This is a really fun way to get the public educated and involved in safety, and look forward to searching Twitter for #HaboobHaiku to read some of the posts.
Source: Insurance Journal